Digital Behaviour-Based Insurance: MiWay Blink

As the pandemic dramatically accelerated the need for innovation in the global motor insurance industry, leading insurer MiWay and mobility risk intelligence innovator and system integrator DSG entered into an agreement that places South Africa at the forefront of mobility innovation.

The Problem with Traditional Motor Insurance

Idle cars have raised consumer demands for fairer motor insurance models that reflect their daily driving habits. Insurers and customers alike have been searching for better pricing models that improve insurers' margins while reducing customers' costs. Meanwhile, emptier streets have exacerbated habits like speeding and distracted driving, making roads more dangerous and introducing bigger questions about the role motor insurers can play in creating safer roads for all.

Introducing MiWay Blink

MiWay has integrated with DSG on a new business model and customer value proposition: MiWay Blink. Powered by a leading mobility risk intelligence platform, MiWay Blink is a first-of-its-kind, industry-leading mobile app that enables customers to receive comprehensive car insurance, submit claims and earn monthly cashbacks, using only a smartphone.

Life-Saving Technology

"We are thrilled to be working with DSG in bringing this cutting-edge motor insurance technology to South Africa," said Head of MiWay Blink, Christiaan Steyn. "The advanced technology will help us set a new standard in the customer-first experiences that we pride ourselves on. With the technology embedded in our app, we can detect when a client has been involved in an accident which allows us to send emergency services to their location immediately — in severe accidents where a driver is badly injured and not able to call for help, this technology can be lifesaving."

Shaping the Future of Insurance

"Digital, behaviour-based insurance offerings are the future," said Yaron Assabi, Founder & CEO of DSG. "We know that the insurance industry is experiencing a shift in customer preferences and expectations and that smart technology solutions can help set the pace of progress and respond to customer expectations. This relationship places South Africa at the cutting edge of the global motor insurance industry."

As part of Santam — the largest insurer in South Africa with over 22% market share — MiWay is an industry leader when it comes to delivering fairer, more innovative motor insurance offerings.